BBL Drake 2022-2023 Meaning and Origin

What is BBL Drake? BBL Drake means Brazilian Butt Lift Drake which refers to rumors and memes about rapper Drake having Brazillian butt lift surgery in early 2021 and how it changed him, making him more effeminate and more of a “baddie,” as evidenced by various photos and videos of him. In particular, a mirror selfie of Drake

and an Instagram Boomerang of him crouching over with his hands on his hips are often the subject of such memes. The trend became notably popular on TikTok in August 2021.

BBL Effect

There is a joke on TikTok about the “BBL Effect,” which describes the changes, both physical and otherwise, that someone goes through after getting a Brazilian butt lift. This is usually depicted as the person wearing clothing that reveals their butt and acting with a newfound sense of self-importance (examples are shown below).

BBL Drake

In October 2020, rapper Drake tore his ACL, allegedly while playing basketball with Steph Curry. Drake posted an image to his Instagram Story showing himself lying in bed with a cast on his knee, captioned “New challenge unlocked.”

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In January 2021, Drake said he was delaying his album Certified Lover Boy to continue his recovery after knee surgery. On January 20th, Twitter user @lnbshr tweeted, “drake rn in the BBL recovery center” along with an image of someone laying in bed relaxing, gaining over 31,700 likes and 4,500 retweets in seven years.